Gold has always been more than just a metal in Kolkata. From weddings and festivals to
savings for the future, gold jewellery is deeply connected to our culture. As we move into
2026, many people are asking one simple question: Is it a good time to buy gold jewellery in
Kolkata? Let’s understand what the market may look like.
Gold Prices in 2026: High, But Stable In 2026, gold prices are expected to stay on the higher side. Over the last few years, gold
rates have gone up steadily, and this trend is likely to continue. Global uncertainty, inflation,
and strong demand for gold as a safe investment are the main reasons.
In Kolkata, buyers may notice that:
Gold rates remain high most of the year
Small price ups and downs happen, but big falls are unlikely
Jewellery prices depend not only on gold rate but also on making charges
Because of this, people may think twice before buying very heavy jewellery.
Buying Behaviour Is Changing
Kolkata buyers are becoming smarter. In 2026:
Many customers will prefer lightweight gold jewellery
Daily-wear chains, rings, bangles, and small earrings will sell more
Heavy bridal sets will still be bought, but more thoughtfully
Instead of buying more weight, people will focus on design, purity, and long-term value.
Why gold demand will never disappear
Weddings will never stop.
Festivals like Durga Puja, Dhanteras, and Akshaya Tritiya will always drive gold purchases.
Gold continues to be seen as a safe and trusted investment. Even if people reduce the quantity
they buy, they will not stop buying gold altogether.
Trust and hallmarking will matter more than ever.
By 2026, customers will be extremely careful about where they buy gold from.

They will actively look for:
BIS-hallmarked gold jewellery
Transparent gold rates and making charges
Clear buyback and exchange policies
Established, trusted jewellers

This is where organised jewellers and heritage brands in Kolkata will have a clear advantage.
Customers will prefer trusted names over experimentation.